ISM (International Sweets and Biscuits Fair) is the biggest confectionary fair and the most important event in the confectionery industry in the world. The exhibition takes place in Cologne every year since 1971. A total of 1,412 companies from 65 countries participated in ISM 2012. The fair occupied a gross exhibition space of 110,000 m² and six halls of Koelnmesse. This year the exhibition lasted from 29th January to 1st February 2012.
The exhibition presented exhibitors from around the world, a large number of representatives from Europe, China, Indonesia, USA, Canada, Mexico and many others.
Nine manufacturers of sweets represented Ukraine at the exhibition, including our Zhytomyr factory "ZhL".
Apart from confectionery manufacturers, packaging producers were presented at the fair, and sellers of confectionery products, suppliers of raw materials for the industry visited the exhibition.
ISM exhibition in 2012 exhibited the products of the following major
categories: cocoa, chocolate and chocolate products, biscuits, cookies,
crackers, chips, cakes, pies, desserts, snacks, confectionery pastes,
candies, ice cream.
ALC "ZhL" attended the exhibition as exhibitors for the first time this year. The main objectives were the market expansion, negotiating with partners and presentation of the products. The three trademarks "ZhL”, “Doma” and “Optimix” were presenred at ISM. Particular attention was paid to the presentation of new products such as nougat "Richwell Italian" with four new flavours (hazelnuts, almonds, cranberries, and hazelnuts and cranberries), three types of praline sweets "Richwell praline" (classic, nostalgia, and with tiramisu flavour) and also short dough cookies "Doma" with various fillings (raisins, cinnamon and apple, chocolate drops, as well as a line of cookies with bran), sweets "Bars", candy bars and chocolate sweets.